Snapchat has Spotlight, YouTube has Shorts and even Spotify has a TikTok-like video feed with recommended music and other content. Instagram, for example, introduced its own short-form video tool in 2020 called Reels.
Many of the largest US social media companies have spent years copying TikTok’s features, which would make a shift away from the platform easier for its creators and users. The answer: probably other big American tech platforms. But after the heated, hours-long hearing, filled with lawmakers telling TikTok’s CEO the app should be banned, some may now be wondering where all those users will go next if the social network disappears. On the eve of a high-profile TikTok hearing this week, the company shared that it now has more than 150 million US monthly active users.
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